A brand is not a logo, a tagline, or a product/service. Branding is about the promise of a distinct, memorable experience. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand.
Give your business a brand identity by building a feeling around it.

A brand can be so powerful to your business if done correctly.
The brand that your business employs is how the world recognizes your business. It is so important to build a brand that is trustworthy and professional to the public eye.
Think of your brand as the notion of what people have to say about your company behind closed doors.

The most important thing about building a strong brand is consistency. From logo use and design, colors, fonts, tone and grammar styles, website landing pages, print ads, display ads, etc. everything must remain consistent.
Having a brand style guide handy and in the hands of all employees that work in your marketing department provides the consistency necessary to build and maintain a successful brand.

A Brand Style Guide (also called a Brand Book) is a blueprint for your company’s branding. It defines what your business is, what it believes in, why it exists, how to communicate it, etc.
It also includes basic instructions for how to use your brand in terms of visual style, such as logo design, typography, colors, photography styles, display ads, email signatures, etc.
A brand style guide is so important. Don’t just take our word for it, every major brand has one.